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BA 2133 - Advertising |
This course is the study of the methods of creating demands of finding buyers. It deals with the various media, composition, purposes and mechanics of advertising. Emphasis is on practical application of techniques discussed; students follow in detail a complete advertising campaign.
3.000 Credit hours 3.000 Lecture hours Levels: Undergraduate Schedule Types: Lecture Ag, Business & Personal Svcs Division Business Administration Department Course Attributes: Business Core Electives, Computer Tech Elective, CERTIFICATE CS4 Block, Vocational Billing, General Elective, Salesmanship Program Elective |